Macau Casino Giant Sands China Links With Tencent Video and Maoyan for Entertainment Expansion – ATF Bulletin
variety.comPatrick Frater Asia Bureau Chief Macau casino operator, Sands China entered into a strategic partnership with Chinese streaming company Tencent Video and Chinese cinema ticketing firm Maoyan Entertainment.
The three parties will team up to host large-scale offline events, content creation of lifestyle and entertainment programs and online marketing and promotion.
Operating The Venetian Macao, The Parisian Macao and The Londoner Macao casino resorts, Sands runs several large entertainment facilities in Macau, including the 15,000-seat Cotai Arena, the 1,800-seat Venetian Theatre, the 6,000-seat The Londoner Arena, the 1,200-seat The Parisian Theatre, and the 1,700-seat Londoner Theatre.
The three will co-organize events in Macau including live performances, concerts, films, TV series, variety shows, sports and cultural activities.
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