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China Readies Tough New Online Games Regulations

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variety.com

Patrick Frater Asia Bureau Chief Just when players and investors had begun to believe that China was finished with major new regulations to the games industry, regulators have announced proposals for more curbs.

The draft regulations, proposed by the National Press and Publication Administration appear to focus on in-game spending. The proposals revealed on Friday hit the shares of Chinese gaming giants Tencent and NetEase and dented those of other companies with operations n the Chinese market.

The Reuters news agency calculated that nearly $80 billion was briefly wiped from the valuations of the two Chinese companies.

Games operators will be barred from giving players rewards if they log in every day, if they spend on the game for the first time or if they spend several times on the game consecutively.

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