The FIFA Women’s World Cup has officially kicked off, and it’s a tournament of firsts as both Australia and New Zealand become the first countries to co-host the event.
With fans eager to see if England's The Lionesses can maintain their champion's title, the team has teamed up with high street giants Marks and Spencer as the official tailor of the England senior women’s team.
Last year, manager Sarina Wiegman was spotted in an £80 suit from M&S, who are The Lionesses' official sponsor, for each of the team's matches, causing sales of the trouser and blazer combo to soar by 140%.
The success of Sarina's minimalist tailoring combined with M&S’ longstanding relationship with British football (they became the official suit supplier of the England senior men’s team back in 2007), meant the launch of a beautifully tailored womenswear collection was a no-brainer for M&S.
Read more on ok.co.uk
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