Lionsgate Names Briana McElroy Head Of Motion Picture Worldwide Digital Marketing
deadline.comTwitter and Warner Bros. marketing exec Briana McElroy has been hired as Head of Worldwide Digital Marketing for the Lionsgate Motion Picture Group.
She will report to JP Richards and Keri Moore, President and Co-President of Marketing for the Lionsgate Motion Picture Group.
McElroy counts over a decade of digital strategy experience with first-to-market entertainment campaigns. She will be executing social, talent + influencer strategies, digital partnerships and 360 campaigns for the studio’s upcoming slate which includes John Wick: Chapter 4, The Hunger Games: The Ballad of Songbirds and Snakes, the next Saw sequel, Now You See Me 3, and the Expendables 4; and John Wick spinoff Ballerina. “Having worked with Briana for many years, I have seen first-hand the passion, collaboration, and creativity she brings to everything she touches.
She is also a thoughtful and caring human being, who harnesses that strength to connect with audiences in truly unique ways.
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