Lemon Girl Summer Style Is the Chicest Take on Dopamine Dressing

glamour.com:

, become a TikTok-viral , or opt for minimalist . And color-wise, these aesthetics make sense: Reds and pinks are common in sexy seasonal ensembles, while understated neutrals retain less heat than darker hues.

But what if I told you a whole new aesthetic trend, corresponding palette, and dare I say way of life has been simmering in the background this whole time?

Well, it has, and it's my new summer style obsession: lemon girl summer.Bold, bright, fresh, and fun, lemon girl lifestyle combines the lighthearted optimism of and while simultaneously embracing tomato girl's Southern It's a very welcome addition to the (occasionally quite hard to navigate) world of , if I do say so myself."The emergence of the lemon girl is a natural progression of growing awareness around aesthetics," Yarden Horwitz, co-founder of consumer-trend data-aggregation platform , tells Glamour. “It also aligns with the idea of '' that has persisted following the end of lockdown: People share and continue to share their enthusiasm for a reopened world by wearing bold colors like lemon yellow." , Spate's beauty strategy and innovation manager who specializes in trends, agrees, pointing to quiet luxury's minimalism as something that may have partially prompted this rise in over-the-top pigment. “For everything, there's an equal and opposite reaction,” she says. "We're seeing lemon girl style alongside quiet luxury, so I think this is an answer to that.

I also think we're seeing this whole ‘’ where everybody, even if they're not going to Europe, wants the vibe of being in Europe.”The European influence on lemon girl is undeniable—in fact, I developed my personal passion for the look while in France last month.