IVE is back in a big way! The superstar “Love Dive” K-pop girl group returned with sophomore EP IVE SWITCH on Monday (April 29).
Along with the new EP, the group also dropped the official video for the powerful title track “HEYA.” Keep reading to find out more… “Traditional Asian patterns and elements are seamlessly woven into costumes, sets, and other aspects, intertwined with the narrative of the fairy tale The Tiger Who Loved the Sun, showcased through IVE‘s unique lens,” their company Starship Entertainment describes the visual.
The second focus track, “Accendio,” finds listeners “drawn into a mysterious transformation, blending dreamy sounds with powerful drums and intense rap.
This captivating song unveils IVE‘s dramatic new image, flipping yet another switch in their evolution,” per their agency.
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