Apple Original Films has landed Matchbox a new, live-action feature film from Skydance and Mattel Films that will be directed by Sam Hargrave with John Cena set for the lead role.
The film will be based on a screenplay by David Coggeshall and Jonathan Tropper. The film will be inspired by Mattel’s iconic real-world die-cast toy vehicle line of the same name.
The legendary Matchbox brand was invented in 1953 by automotive enthusiast Jack Odell to solve a challenge for his daughter, who was allowed to take a toy to school only if it was small enough to fit in a matchbox.
When his daughter’s school friends too began clamoring for a “matchbox car,” an iconic brand was born. The high standards of authenticity for Matchbox die-cast cars have driven the brand for over 70 years and generations of fans.
Read more on deadline.com
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