It’s ‘Barbie’ Marketing Mania at Warner Bros. and Even Competitors Are in Awe
thewrap.comBarbie.” Currently, you can pre-order a Barbie-themed Xbox that you can play in your Barbie painted home (part of the movie’s partnership with Backdrop paint) and sleep in a bed with Barbie pillows (as part of their partnership with online retailer Kitsch).
And don’t forget to protect all that with a home insurance policy courtesy of Progressive, whose new commercial takes place in Barbie’s Dreamhouse!
And that’s just the few that pop up on TV, Twitter and Instagram feeds in the last 48 hours. It’s not precisely known how many active “Barbie” partnerships are currently out there, but “Barbie” mania is upon us — and it’s impressing everyone in Hollywood. “Warner Bros.
has successfully executed a wall-to-wall domination campaign that feels fun, inclusive and wholly sells the film as a theatrical ‘event’ the likes of which we haven’t seen since pre-COVID,” marketing consultant Dan Ortiz told TheWrap.
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