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Margot Robbie
Margot Elise Robbie (born 2 July 1990) is an Australian actress and film producer. She has received nominations for two Academy Awards and five BAFTA Awards. In 2017, Time magazine named her one of the 100 most influential people in the world, and in 2019, she was ranked among the world's highest-paid actresses.
Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Barbie’ Pre-Sales Bigger Than ‘Little Mermaid’, Glamming Up For $80M-$100M Opening; ‘Oppenheimer’ Has Shot At Possible $50M – Box Office Outlook

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deadline.com

It is quite conceivable another near $200M weekend will be in store at the box office over the weekend of July 21-21. Warner Bros.’ highly anticipated comedic feature take on girl toy Barbie starring Margot Robbie in the title role and Ryan Goslin as Ken cruised on to tracking today and hot would be a modest way of describing the box office outlook here.

While Warners is conservatively saying $60M, tracking shows that Barbie is bigger than Little Mermaid in pulling in general audiences and young women under 25.

A weekend start of $80M minimum is what we’re hearing, and that too is a tampered-down-expectation, for Barbie on paper has all the glitz for a potential $100M start.

Little Mermaid‘s 3-day over the Memorial Day holiday weekend was $95.5M. Barbie’s sweet spot is under 35 year old females and secondarily 35-49 year-olds.

Read more on deadline.com
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