It is quite conceivable another near $200M weekend will be in store at the box office over the weekend of July 21-21. Warner Bros.’ highly anticipated comedic feature take on girl toy Barbie starring Margot Robbie in the title role and Ryan Goslin as Ken cruised on to tracking today and hot would be a modest way of describing the box office outlook here.
While Warners is conservatively saying $60M, tracking shows that Barbie is bigger than Little Mermaid in pulling in general audiences and young women under 25.
A weekend start of $80M minimum is what we’re hearing, and that too is a tampered-down-expectation, for Barbie on paper has all the glitz for a potential $100M start.
Little Mermaid‘s 3-day over the Memorial Day holiday weekend was $95.5M. Barbie’s sweet spot is under 35 year old females and secondarily 35-49 year-olds.
Read more on deadline.com
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