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Huelva Competition Throws the Spotlight on Latin American and Portuguese Titles Which Demand Far More Media Attention; Here’s Why

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variety.com

John Hopewell Chief International Correspondent There’s “an enormous amount of fresh talent coming through, and those new voices, that for the most part don’t come from the U.S.,” CAA Media Finance’s said at San Sebastian’s Creative Investors Conference this September.

Getting noticed ia another matter. Global content spend has near doubled in a decade, from $136 billion in 2013 to $250 billion this year, according to Ampere Analysis.

The same cannot be seen of media coverage of new movies. Quite the reverse: At most outlets, it has radically declined. Enter Huelva.

They also often announce undoubted new talent to track, as Latin America has built film schools and passed film laws, creating a seemingly bottomless well of new talent.

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