Michael Schneider Variety Editor at Large As TV Academy members toasted the stars of “Ted Lasso” on May 1, things were about to change dramatically in the Emmy campaign space.
Apple TV+ was celebrating the opening of a “For Your Consideration” activation at Goya Studios, where it erected a massive tent to showcase its bevy of contenders.
It’s a well-appointed and pristine space, with an almost Apple Store-meets-Emmys vibe. Displays celebrating Apple TV+ shows were front and center, along with an open bar, passed bites and a theater room for screenings and panels for celebrated shows like “Ted Lasso,” “Shrinking,” “Bad Sisters,” and more.
But now here’s the problem with FYC: The writers strike has upended everything. The clouds were already forming at that “Ted Lasso” event, as the strike was called at the same moment co-creator/star Jason Sudeikis and team were celebrating the show’s Season 3 on stage.
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