Gogglebox's George Baggs slapped with ban after breaking advertising regulations by promoting vapes online

dailyrecord.co.uk:

Gogglebox star and popular Tiktok influencer George Baggs reportedly broke advertising rules by promoting vapes on his social media, despite being under the legal age to do so, investigators have found in new reports.The 19-year-old Channel 4 star posted a video of nicotine e-cigarettes on TikTok, despite the legal age to promote vapes being 25.The promotion of nicotine e-cigarettes is prohibited across the UK in the wider media.

The watchdog concluded that George broke advertising standards by promoting vapes and he was banned from posting a clip of him holding one of the products again.He was also warned not to use under 25s to advertise e-cigarettes according to reports in Hull Live, following the clip being investigated, which was found to be in breach of the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing.The Advertising Standards Authority (ASA) found the influencer and e-cigarettes brand HQD Tech broke the advertising code by promoting the e-cigarettes and their components on TikTok.

It also found George's ad had featured someone under 25 with an e-cigarette. The design of TikTok means social media users can be exposed to the video even if they don't follow his account.In the video which was posted last June, the 19-year-old walked towards the camera holding up a HQD WAVE disposable vape in its packaging.

On-screen text alongside the footage read: “Matching my outfit with my new HQD v@pe”.The clip continued as George got dressed while vaping and the text underneath said: “Always get asked to do these sorta vids so here ya go :) #HQDVIP #uk #trending.” As a result of the investigation the advert was taken down and is now banned from appearing again on social media.In its decision, the ASA