EXCLUSIVE: The Gersh Agency is in discussions to acquire the unscripted and digital departments of A3 Artists Agency, I hear.
Sources stress that the situation is fluid and, while there has been progress n the conversations, there is no deal yet. Reps for the two agencies declined comment.
If the deal makes, it would mark the first M&A move for Gersh since the agency in May sold a 45% stake to private equity firm Crestview Partners in an investment aimed at accelerating the agency’s domestic and international growth.
In would also come on the fifth anniversary of Mutual Fund Store founder Adam Bold buying Abrams Artists Agency from founder Harry Abrams. (It was subsequently rebranded as A3 Artists Agency.) Since then, A3 — along with the other talent agencies — has had to navigate the WGA-agency standoff, a global pandemic and a double Hollywood strike.
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