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deadline.com

08.05.2023 / 19:17

Paramount Names Michael Engleman CMO Paramount+ Domestic & Showtime; Puja Vohra Is EVP, Consumer Marketing

As the official rollout of “Paramount+ with Showtime approaches, the Paramount Global platform unveiled a unified Paramount Streaming Data & Marketing Group led by Domenic DiMeglio, EVP and chief marketing officer, Paramount Streaming.

Domenic Dimeglio New York social reports Digital google Platform Strategy Enterprise

deadline.com

06.08.2024 / 22:53

Michael Engleman Exits As CMO Of Paramount+ Domestic & Showtime Amid Consolidation & Looming Layoffs

Michael Engleman, Chief Marketing Officer for Paramount+ Domestic and Paramount+ with Showtime, will be leaving Paramount Global later this month. He just announced his departure in an internal memo. (You can read it below.)

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variety.com

06.08.2024 / 21:58

Paramount+ Domestic and Showtime CMO Michael Engleman to Exit

Jennifer Maas TV Business Writer Just over a year after his promotion, Paramount+ Domestic and Showtime chief marketing officer Michael Engleman has decided to exit the company. Sources close to the situation tell Variety that Engleman’s choice was made amid consolidation at Paramount, which recently agreed to merge with Skydance, and as teams across the company, including marketing departments, are looking to eliminate redundancies. It is understood that Engleman — who reports to Domenic DiMeglio, the executive vice president and chief marketing officer of Paramount Streaming — will not be replaced, with his current responsibilities instead passing on to other executives within the company, though no specifics regarding those transitions are currently available.

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variety.com

21.06.2024 / 22:41

Execs Talk Consumer Engagement, Data Management and Challenging the Status Quo at Variety’s Cannes Lions Studio

Lexi Carson Variety is back to host the second annual Executive Interview Studio, presented by Canva. The industry’s top business and marketing execs stopped by during the 2024 Cannes Lions Festival to chat about how they are navigating the ever-expanding worlds of media and entertainment.

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thewrap.com

08.05.2023 / 18:43

Paramount Names Domenic DiMeglio EVP and CMO of Streaming Ahead of Paramount+ With Showtime Rollout

Paramount+ with Showtime. The major media company has announced three executives in key positions of its streaming division: Domenic DiMeglio, Michael Engleman and Puja Vohra.The company said Monday it will be combining its marketing and data teams. This new division will now be titled the Paramount Streaming Data and Marketing Group and will be led by Domenic DiMeglio.

Michael Engleman Domenic Dimeglio Los Angeles show social reports president ViacomCBS Digital Strategy and

variety.com

08.05.2023 / 18:17

Paramount Names Michael Engleman CMO of Paramount+ Domestic and Showtime, Puja Vohra Upped to EVP of Consumer Marketing Under Domenic DiMeglio

Joe Otterson TV Reporter Paramount’s Streaming Data & Marketing Group is making two high-profile changes under Domenic DiMeglio, the executive vice president and chief marketing officer of Paramount Streaming. Firstly, Michael Engelman has been named chief marketing officer of Paramount+ Domestic and Showtime. In that role, he will oversee consumer marketing, strategy, partnerships, lifecycle marketing, customer care, and social and creative execution for all U.S. campaigns. He will be based in Los Angeles. Secondly, Puja Vohra has been named executive vice president of consumer marketing for Paramount+ and Showtime. She will oversee brand, media, and program marketing for Paramount+ and Showtime and will be based in New York.

Gary Levine Jana Winograde Joe Otterson Domenic Dimeglio New York Los Angeles social reports president Platform Strategy and

variety.com

03.05.2023 / 14:13

Paramount+ Takes Over Bryant Park’s Monday Night Screening Series in New York (EXCLUSIVE)

Michael Schneider Variety Editor at Large Paramount+ has sealed a multi-year deal with New York’s Bryant Park to take over its Monday evening summer movie series, the streamer announced on Wednesday. Dubbed “Paramount+ Movie Nights at Bryant Park,” the deal is timed to the 30th anniversary of Bryant Park’s “Movie Nights” franchise. This year’s “Paramount+ Movie Nights at Bryant Park” will run from June 12 to August 14. The event is also paired with the pop-up Hester Street Fair, which features a rotating line-up of artisanal vendors from the five boroughs on the park’s Fountain Terrace each Monday. “Movie Nights is one of Bryant Park’s most popular series and with the support of Paramount+, we can continue to provide free high quality outdoor movie screenings for New Yorkers and visitors for many more years to come,” said Bryant Park Corp. president Dan Biederman in a statement.

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variety.com

20.04.2023 / 21:42

10 Key Takeaways From Variety’s Entertainment Marketing Summit

Variety’s Entertainment Marketing Summit in Los Angeles, marketing pros came together to discuss their challenges, best practices and triumphs. Here are the highlights from the event, held Wednesday at 1 Hotel West Hollywood. Competition for Attention Is Fierce In the summit’s opening session, moderated by Variety co-editor-in chief Cynthia Littleton, panelists spoke about dealing with trying to win viewers amid the flood of content across platforms. “We’re competing with everything… This is no longer a linear-timeslot thing,” said Margaret Walker, SVP, NBC brand strategy and audience growth. Domenic DiMeglio, chief marketing officer of Paramount Streaming, said that staying close with fans on social can help inform content-development strategy. For example, he cited “Teen Wolf,” which ended its run on MTV in 2017 but “had a really engaged, rabid social fanbase.” That led the company to develop a “Teen Wolf” movie for Paramount+ that premiered in January.

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variety.com

13.04.2023 / 18:07

Pluto TV Hires Hulu Alum Valerie Kaplan as Head of Consumer Marketing (EXCLUSIVE)

Todd Spangler NY Digital Editor Paramount Global’s Pluto TV recruited Valerie Kaplan, who hails from Hulu, the Chernin Group and HBO, to lead global consumer marketing for the free, ad-supported streaming TV service. Kaplan joins the company as global senior VP, head of consumer marketing for Pluto TV. She most recently was operating partner at Peter Chernin’s investment firm the Chernin Group. Prior to that, Kaplan served as the first chief marketing officer for Headspace, a mindfulness and meditation app. She previously was at Hulu for three and a half years, most recently as VP of growth marketing where she led marketing across the full subscriber lifecycle, including media, acquisition, lifecycle, partner and product marketing.

Peter Cherningroup Domenic Dimeglio Los Angeles reports Digital career Duke

thewrap.com

30.03.2023 / 17:31

‘Star Trek: Starfleet Academy’ Gets Series Order at Paramount+

Ex Astris, Scientia!”Co-showrunners Kurtzman and Landau are set executive produce alongside Gaia Violo, Aaron Baiers, Jenny Lumet, Rod Roddenberry, Trevor Roth, Frank Siracusa and John Weber. Hailing from CBS Studios in association with Secret Hideout and Roddenberry Entertainment, Violo will write the premiere episode.“We are excited to introduce ‘Star Trek’ fans to a whole new generation of Starfleet officers in training as they navigate the rigors of the Academy and the brink of adulthood in ‘Star Trek: Starfleet Academy,’ Paramount Streaming chief marketing officer and head of data Domenic DiMeglio said.

Jenny Lumet Rod Roddenberry Trevor Roth Aaron Baiers Frank Siracusa John Weber Gaia Violo Domenic Dimeglio Entertainment president Celebrity

variety.com

22.03.2023 / 18:45

‘Grease: Rise of the Pink Ladies’ Pop-Up to Turn Mel’s Drive-In Into the Frosty Palace (EXCLUSIVE)

Michael Schneider Variety Editor at Large “Grease” fans hungry for a cool slider (a cool, cool, cool, cool slider) or hopelessly devoted to fries will have a chance to indulge via a pop-up version of the film franchise’s Frosty Palace on Thursday, April 6, and Friday, April 7. Paramount+ has partnered with Popsugar to take over Mel’s Drive-In on Sunset Blvd. in West Hollywood for the promotion, timed to the upcoming launch of the new series “Grease: Rise of the Pink Ladies.” It’s unclear whether Danny Zuko’s preferred order (a double Polar Burger with everything and a cherry soda with chocolate ice cream) will be available, but the two-day interactive event will include 1950s-era music and decor, as well as “twists on familiar diner fare” and photo moments. “Grease: Rise of the Pink Ladies” merchandise will also be given away and customized on site.

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etonline.com

01.03.2023 / 20:01

Paramount Plus Launches Its First Immersive Pop-Up Activation for '1923,' 'Star Trek: Picard' and More

Paramount+ is debuting its first immersive activation, The Lodge: A Paramount+ Experience, for fans in California, Texas and Colorado this month, as part of the streaming platform's Mountain of Entertainment campaign.Attendees can expect to take part in the ultimate mountain lodge atmosphere, filled with environments inspired by popular Paramount+ content, including ,,,,, and more.Standout attractions will include custom cocktails at the Speakeasy Bar and 10 Forward Bar, photo-opportunities with the Vince Lombardi Trophy and the helmet, and additional elements that will be showcased in a creative way. “The success of our award-winning A Mountain of Entertainment brand campaign is intrinsically tied to the wonder of our iconic Paramount Mountain, popular franchises and beloved characters.

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deadline.com

24.08.2022 / 18:37

‘Secret Headquarters’ With Owen Wilson Sets Streaming Record On Paramount+

Secret Headquarters, starring Owen Wilson, has set a record on Paramount+ as the most-watched original movie in the first seven days since its release on the streaming platform.

Jesse Williams Michael Pena Owen Wilson Jessie Mueller Henry Joost Ariel Schulman Keith L.Williams Walker Scobell Josh Koenigsberg Christopher Yost Abby James Witherspoon Domenic Dimeglio Canada Chad Oman county Kings city Charm, county Kings stars record

deadline.com

28.03.2022 / 18:17

Steve Raizes Adds CBS News Audio Initiatives In Expanded Role At Paramount

Steve Raizes has been named executive vice president of podcasting and audio at Paramount, an expanded role in which he will lead audio initiatives at CBS News in addition to Paramount’s podcasting unit.

Neeraj Khemlani Domenic Dimeglio reports president Platform

variety.com

28.03.2022 / 16:37

Paramount Expands Podcast Chief Steve Raizes Oversight to Include CBS News Audio

Todd Spangler NY Digital EditorLongtime Viacom exec Steve Raizes, head of podcasting and audio at Paramount (formerly ViacomCBS), is now overseeing all audio initiatives for CBS News in addition to his previous duties.Raizes gets a new title — executive VP, podcasting and audio at Paramount — after serving as SVP of podcasts at the media conglomerate. In the expanded role, Raizes will formally head all audio initiatives for CBS News, in addition to continuing leading Paramount’s centralized podcasting group.

Edward R.Murrow Neeraj Khemlani Domenic Dimeglio Entertainment awards Digital