Eva Longoria & Cris Abrego Launch Hyphenate Media; Backed By Banijay, UnbeliEVAble Entertainment Folded Into New Group
deadline.comEva Longoria and Cris Abrego, two of the most high-profile Latinos in Hollywood, have joined forces. The pair have launched Hyphenate Media Group, a new Banijay-backed venture that will develop and produce its own slate as well as invest in creator-led companies.
The company, which has been in the works for months, was announced during a keynote with the duo, who have been friends for years, at Mipcom.
Abrego will serve as the CEO of the company, and Longoria will serve as its Chief Creative Officer. As part of its launch, Hyphenate has acquired the full slate of Longoria’s UnbeliEVAble Entertainment, which has been behind series such as NBC’s Telenovela, ABC’s Grand Hotel, and CNN’s Searching for Mexico.
As such, Hyphenate will take on Apple TV+’s Land of Women, a six-part series starring and exec produced by the Desperate Housewives star that will launch in 2024.
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