Eva Longoria and Cris Abrego Launch Hyphenate Media Group With Backing From Banijay

variety.com:

Cynthia Littleton Business Editor Eva Longoria and Cris Abrego have known each other for 20 years. As two of entertainment’s most prominent Latino figures, they have developed a strong friendship around shared experiences and a similar passion for nurturing creative talent.

At long last, actor-director-producer Longoria and Abrego, the veteran unscripted producer and executive, have joined forces to launch Hyphenate Media Group, a company that will be part production company, part talent scouting agency and part business incubator.

Banijay, where Abrego serves as chairman of the Americas, has made a strategic investment in the company. Abrego will remain in his executive role with the French production giant even as he devotes his time to building Hyphenate. “With Hyphenate Media Group, Eva and I are building an engine for culture-defining content by investing in visionary multi-hyphenate artists and providing these extraordinary creative leaders with the resources and infrastructure they need to scale their businesses,” Abrego said. “Through capital, brand development, and the leadership provided by Hyphenate, we will drive their creative output, enhance their deal-making capacity, and grow their brands, building franchises driven by original IP.” Abrego serves as co-founder and CEO of Hyphenate; Longoria is co-founder and chief creative officer.

As part of the launch, Hyphenate has acquired Longoria’s UnbeliEVAble Entertainment banner, which the “Desperate Housewives” star founded in 2005.