Lucian Grainge Jem Aswad Elliot Grainge city Salem Pop record rapper ICE Music CEO Provident Lucian Grainge Jem Aswad Elliot Grainge city Salem

Elliot Grainge’s 10K Projects Launches Joint Venture With Warner Music

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variety.com

Jem Aswad Executive Editor, Music After weeks of rumors, it’s official: Elliot Grainge’s 10K Projects, home to releases by Trippie Redd, Ice Spice, Iann Dior and more, has launched a joint venture with Warner Music Group.

According to the announcement, the label, which was founded by Grainge — son of Universal Music chairman/CEO Lucian Grainge — in 2016, will become a standalone label within the WMG ecosystem, bringing its roster and team into the WMG fold.

Grainge will remain CEO of 10K Projects, guiding the company along with Co-Presidents Zach Friedman and Tony Talamo; Grainge will also join WMG’s global leadership team.

Terms of the deal were not disclosed; however, Ice Spice’s future recordings are not part of the deal and she will continue to record for Capitol Music Group.

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