Thania Garcia Universal Music Greater China (UMGC) has appointed Timothy Xu as its new chairman and CEO of the Greater China division.
He will be responsible for the music company’s operations across mainland China, Hong Kong and Taiwan, effective immediately.
Xu joins UMGC from Taihe Music Group, one of China’s most reputable indie companies, where he served as president and CEO since 2018.
Prior to that, Xu served as chairman and CEO of Greater China at Sony Music Entertainment between 2012 and 2016. He’s also worked for EMI Music/EMI Music Publishing China and Warner Music China.
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