Don’t Sleep!… Actually, Please Do: Alanis Morrisette, Moby and More Lead the Wave of Music for Slumber and Relaxation
variety.comA.D. Amorosi With songs and soundtracks available for nearly every human activity, it was just a matter of time before the market began booming for the second-most sedentary thing that people do: sleep.
Sure enough, in recent years the market has become awash with mellow, meditative ambient music designed and recorded solely for the purpose of winding down and drifting off, available on streaming services, albums, apps for iOS, Android, macOS and more.
Spotify is filled with playlists such as “Peaceful Meditation” for the morning (1.7 million likes), “Deep Focus” during afternoon work chill outs (3.6 million), “Ambient Relaxation” for the end of an evening’s listening (1.2 million) — and “Deep Sleep” for when one’s eyes are finally shut (1.5 million).
Endel, a sleep and sound wellness company co-founded by Oleg Stavitsky, holds a cross-platform sonic ecosystem of AI-powered apps with over 1 million active users monthly listening to 1.5 million hours per month.
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