Todd Spangler NY Digital Editor Max, Warner Bros. Discovery’s bulked-up and revamped streaming service that takes the place of HBO Max, makes it U.S.
debut on Wednesday (May 23). Max makes several subtle enhancements aimed at making the service easier to use and more engaging — while execs say it should also be more stable than HBO Max.
According to the company, a “large portion” of HBO Max subscribers will have their apps automatically updated to Max — while in some cases, users will be prompted to download an updated Max app.
If all goes as planned, HBO Max subscribers will have their previous plan (including their username, password and billing information), profiles, avatars, and settings including “Continue Watching” and “My List” items migrated over to the new Max. SEE ALSO: What Max Launch Means for Existing HBO Max Customers For the Max launch, WBD has set up “war rooms” in multiple locations worldwide — including in Bellevue, Wash., New York and London — with staff monitoring systems that are set to trigger up to 1,000 alerts if anything goes awry. “The entire team is on standby,” says Warner Bros.
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