Disney Seeks To Soothe Fans’ Ruffled Feathers With New Theme Park Perks
deadline.comDisney, newly under Bob Iger’s wing, is taking steps to mollify theme park-goers, some of whom have been at a low boil. Theme parks saw big changes coming out of Covid under former CEO Bob Chapek with new technology, ticket pricing and advances aimed at making the business more lucrative and the experience smoother for customers.
It didn’t all fly, leading to flurries of protest and even a few lawsuits. Parks chairman Josh D’Amaro has sent a memo to staff outlining a series of initiatives from parking to park hopping, annual passes, free photos and reservations. “I’m excited about all of these changes and offers and want you to know that we are committed to listening, adapting, and staying relentlessly focused on making the guest experience at our Disney parks even better,” he said.
Walt Disney World also set an April 4 opening date for the TRON Lightcycle/Run attraction at Magic Kingdom and said it is bringing back popular nighttime spectacular Happily Ever After on April 3.
At WDW, there are three main changes: –Complimentary self-parking at Disney Resort hotels starting Jan. 10 for overnight guests: “This is a Disney difference many of you have asked us to bring back, and we’re happy to reintroduce it to make your vacation a little easier and more affordable,” the company said in a blog post. –Relaxed reservation requirements for annual passholders: Starting in the next few months (date still TBA) passholders can visit the theme parks after 2 pm without a reservation — except on Sat.
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