Brian Steinberg Senior TV Editor Streaming sports on a stand-alone basis won’t be cheap. Venu, the streaming joint venture backed by Disney, Fox and Warner Bros.
Discovery and built around the sports offerings of all three companies, will launch with an initial price tag of $42.99 per month.
The service is expected to debut in the fall in conjunction with the start of the next NFL season. “With an impressive portfolio of sports programming, Venu will provide sports fans in the U.S.
with a single destination for watching many of the most sought-after games and events,” said Pete Distad, CEO of the new outlet, in a statement. “We’re building Venu from the ground up for fans who want seamless access to watch the sports they love, and we will launch at a compelling price point that will appeal to the cord cutter and cord never fans currently not served by existing pay TV packages.” Venu represents a bet by the three media companies that they can launch a thriving business built on the notion that some portion of younger consumers — the ones who don’t subscribe to traditional cable or satellite services — will find value in a broadband portal that offers access to a significant portion of sports available via traditional media.
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