Brian Steinberg Senior TV Editor Brian Doherty, a veteran of the CW‘s ad-sales department who was instrumental in developing ties between Madison Avenue and series such as “Arrow” and “Gossip Girl,” is leaving — the latest in a parade of TV sales veterans to exit as the industry consolidates and new owners take control of various properties.
Doherty, who has been with the CW or its predecessor, the WB, since 1999, had been serving as executive vice president of multi-platform advertising sales, reporting to Todd Braverman, recently a senior executive at Warner Bros.
Discovery’s cable networks, who is now head of national ad sales for CW. Doherty is expected to depart on November 1, according to a memo sent by Braverman to staffers Monday.
CW, previously owned jointly by Warner Bros. Discovery and Paramount Global, was purchased by Nexstar Media in 2022. Other senior ad sales executives, including Rob Tuck and Barbra Robin, have also departed.
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