Super Bowl Commercials Sold Out at CBS in Earlier-Than-Expected Close-Out
variety.comBrian Steinberg Senior TV Editor CBS has scored a Super Bowl touchdown in November. The Paramount Global-backed network is “virtually sold out” of all its Super Bowl advertising inventory, according to a company spokesperson, completing a process that often isn’t completed until the final hours before the game kicks off in February.
The company declined to make ad-sales executives available for additional comment. CBS has sought between $6.5 million to $7 million for a 30-second ad, according to people familiar with negotiations.
Fox secured around $600 million in advertising tied to its broadcast of Super Bowl LVII earlier this year — an event that boasted record viewership.
In recent years, the network showing the game has been unable to sign away its last commercial berth until just days before the Big Game.
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