EXCLUSIVE: BBC News presenters have been told that they can relax their formal dress code in the pursuit of more authentic reporting as the broadcaster seeks to reinvent its 24-hour news channel.
Naja Nielsen, BBC News’ Director of Digital, told staff last week that the more rugged “sweaty and dirty” look certain journalists adopt when away from the studio can be more trustworthy.
Nielsen was speaking as the BBC steps up plans to merge BBC World News with its domestic news channel in an effort to cut costs and make its rolling news output more appealing to online audiences.
Managers argue it is a chance to create the best news channel in the world. Nielsen told employees: “It’s a bit like, be as sweaty and dirty as when we’re in the field is actually more trustworthy than if we look like we’ve just stepped out of an awards ceremony or a fine dinner party.” Some presenters took this as a signal to ditch suits and dresses.
Read more on deadline.com
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