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Ready your credit card and shopping list, because one of the biggest deals event of the year is (almost) here. Amazon announced today that 2023 Prime Day will run from July 11 at 3 a.m ET through July 12.
The 48-hour event will cut a swath through every category on the behemoth retailer, with mega deals on popular brands like Sony, Lancome, Kerastase, Peloton and Victoria’s Secret, in addition to Amazon-exclusive deals on D’Amelo Footwear, IPI and Alo Yoga.
This year marks the first time that Amazon will offer an Invite-only deals program to Prime members, who can access exclusive Prime Day deals that are expected to sell out.
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