‘Wonka’ Reawakens The Movie Musical To Land At No. 6 In Deadline’s 2023 Most Valuable Blockbuster Tournament
deadline.comDeadline’s Most Valuable Blockbuster tournament is back. While studios during Covid wildly embraced the theatrical day-and-date model when cinemas were closed, they soon realized there’s nothing more profitable than a theatrical release and the downstreams that come with it.
If anything, theatrical is the advertisement for a movie’s longevity in subsequent home entertainment windows. Entering the conversation in 2023 were the streamers, such as Apple, who have also realized the necessity of theatrical to eventize their movies.
The financial data pulled together here for Deadline’s Most Valuable Blockbuster Tournament is culled by seasoned and trusted sources. WonkaWarner Bros As moviegoers returned post-Covid, movie musicals were thought dead after the dismal performances of feature takes of Broadway musicals West Side Story, Dear Evan Hansen and In the Heights.
Then along comes Wonka, an original feature musical with songs from Divine Comedy lead singer Neil Hannon, and this latest take on the Roald Dahl classic onscreen winds up grossing $632.3 million at the global box office, outstripping the final results of 2005’s Tim Burton-directed, Johnny Depp-starring Charlie and the Chocolate Factory ($474.9M) and driving the entire Warner Bros franchise to $1.1 billion.
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