Mattel-backed pop-up cafes making news and pink “Barbiecore” fashion becoming a legitimate wardrobe trend. The movie is directed and co-written by the fantastic Greta Gerwig (“Lady Bird,” “Little Women”) and has a stacked cast including Ryan Gosling as Ken, Will Ferrell as a corporate CEO, Kate McKinnon from “SNL” as “Weird Barbie” and, of course, Margot Robbie as the titular toy.But, somewhat surprisingly, it’s the final name on the aforementioned list that gives me the most pause.
Robbie, 32, is a phenomenal actress without a doubt, but she’s drawn to box office bombs like flies to rotting meat. Why would an actress with so much skill and appeal, as natural in prestige dramas as she is at the Met Gala, struggle so much to put butts in seats?
The answer is a combination of factors. Several of Robbie’s biggest roles came during the pandemic; the actress has often latched onto flimsy franchises; and some of her projects have been just plain heinous.For a while, though, Robbie was sitting pretty. “The Big Short,” “The Wolf of Wall Street” and the first “Suicide Squad” all were popular hits.Then, things went south right after 2018’s “I, Tonya,” the Tonya Harding biopic that grossed a modest $53.9 million off an $11 million budget and earned Robbie a Best Actress Oscar nomination (she lost to Frances McDormand in “Three Billboards Outside Ebbing, Missouri”).Cue the Flop Parade.
Her 2018 “Terminal,” a thriller starring Simon Pegg and Mike Myers, grossed an impossibly low $843,970. The true-life film “Bombshell” that she co-starred in with Nicole Kidman and Charlize Theron in 2019 got mixed reviews and grossed only $62 million of a $32 million budget before marketing costs.
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