Why ‘Abbott Elementary’ Creator & Star Quinta Brunson Made An Old-School Network Sitcom: “The Internet Was Not My Ministry Anymore”
deadline.comWhen Quinta Brunson was working at an LA Apple Store 10 years ago, a customer came in complaining that her tablet screen wasn’t working.
The swipe function was broken, she said. But when Brunson tried it, it was fine. “No,” the woman, clad head-to-toe in pink, said. “My dog’s paw isn’t working on it.” Apparently, Rover was having some trouble using his favorite app.
The way Brunson tells it, the Apple store scenario is sitcom gold. How could it not be? She’s the Emmy-winning creator and star of massively popular workplace mockumentary Abbott Elementary.
And how that show came to be a hit begins with her instinct to go against the grain; to do precisely what others were not. Back in 2021, we emerged blinking from our pandemic isolation, with streaming subscriptions up the wazoo, Apple remotes glued to our palms and having ‘finished’ Netflix.
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