Warner Bros. Discovery Restructures Ad-Sales Staff
variety.comBrian Steinberg Senior TV Editor Warner Bros. Discovery is the latest traditional media company to reorganize its advertising-sales team to meet the demands of a rapidly shifting market.
The media conglomerate said it would rework its ad sales staff, overseen by Chief U. S. Advertising Sales Officer Jon Steinlauf, so that individual media buying agencies would have a direct contact who can help them secure inventory across the company’s media portfolio. “Over the past year, we have been listening to our clients and partners and have seen firsthand what is delivering real value for them and great performance for us.
This new structure will allow us to deliver what matters most for all – creating a single and seamless interface into the full world of WBD,” said Steinlauf, in a statement. “We are leveraging the power of our world-class content, platforms and partnerships to drive how the market works now — and for years to come.” New teams will be led by Marybeth Strobel and Greg Regis and will be responsible for sales across the company’s portfolio.
Among the top six holding companies, Publicis, Group M, and Horizon accounts will sit with Regis, and Omnicom, Magna, and Dentsu will be led by Strobel.
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