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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros. Discovery Overhauls U.S. Ad Sales Strategy, Structure

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deadline.com

Warner Bros. Discovery, today announced a new strategy and structure for its advertising sales organization and leadership team under Jon Steinlauf, chief U.S.

advertising sales officer. Big media has been carefully evaluating its advertising process and structure in an increasingly complex ad market, including a challenging upfront this year.

There’s been cyclical ad softness for months, fueled by fears of a weak economy, layered on top of a structural decline in linear television.

In the pivot to streaming, companies have been rapidly adding advertising tiers to their offerings. WBD said today its advertising agency partners will now work with dedicated WBD sales leaders for direct access to the media giant’s entire portfolio of brands, including lifestyle, entertainment, sports, news and streaming under one umbrella.

Read more on deadline.com
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