U.K. Union Launches Toolkit to Protect Performers From Unregulated AI
variety.comNaman Ramachandran Equity, the U.K. trade union for performers and creatives, has launched a comprehensive toolkit aimed at protecting performers from the increasing use of unregulated artificial intelligence (AI) in the entertainment industry.
The toolkit was developed in response to a surge in members seeking guidance, support and legal representation, as well as the U.K.
government’s decision to implement “light touch” regulation through a voluntary code of practice on copyright and AI. The toolkit, produced in partnership with intellectual property expert Mathilde Pavis, sets out ethical use of AI and provides legal templates for artists to enforce their legal rights and consists of several resources.
These include a vision statement that outlines ethical applications of AI within the entertainment industry; a template AI contract designed to safeguard artists involved in performance cloning work; model AI clauses to prevent unauthorized cloning of performers’ work; and a template take-down notice to address intellectual property infringement on online platforms and websites.
Read more on variety.com