Tracey Lincoln Joins Imagine Entertainment As VP, Community And Brand Partnerships

deadline.com:

EXCLUSIVE: Tracey Lincoln has been appointed to the role of Vice President, Community and Brand Partnerships at Ron Howard and Brian Grazer’s Imagine Entertainment.

Lincoln joins from Beyoncé Knowles-Carter’s Parkwood Entertainment, where she led social strategy and execution as Director, Social Media Strategy.

In her new role, she will spearhead social strategy across Imagine’s upcoming releases and library, creating original short-form content, working with social creators to develop long-form projects, and expanding brand partnerships.

Her hiring comes as Imagine continues to build considerable momentum in brand-driven entertainment that has produced award-winning short-form, long-form, scripted and unscripted entertainment with brands such as Coca-Cola, Nike, Proctor & Gamble, Ford, Major League Baseball and a recently announced partnership with LVMH. “We are thrilled to welcome Tracey Lincoln to our team,” stated Marc Gilbar, President of Imagine Brands. “Storytelling on social platforms will only continue to grow, and Tracey’s extensive experience building direct relationships with audiences outside of traditional film and TV will be a huge asset for Imagine going forward.” Added Lincoln, “In today’s ever-evolving media landscape of social platforms, streamers, networks, and digital service providers, it’s not enough to just make content, but to build and engage audiences and brand communities that will help strengthen our relationship.