‘Unfrosted’ Review: Jerry Seinfeld Directs And Stars With A Comic Who’s Who Dishing Up A Hilarious Mad World Of Cereal Wars
deadline.comFor years various producers have pitched doing something like a zany It’s A Mad Mad Mad Mad World, only populated by an epic cast of contemporary comedy stars just like that Stanley Kramer supercomedy did during its time in 1963.
So it is probably not a coincidence that Jerry Seinfeld selected that very year in which to set his live action filmmaking debut, Unfrosted, as a quadruple threat of star, director, co-writer, producer.
Placing it in Battle Creek, Michigan and taking the real life story of the rivalry of cereal kingpins Kellogg’s and Post in their race to create a revolutionary breakfast pastry, Seinfeld and his longtime writing partner Spike Feresten, along with their Bee Movie collaborators Andy Rubin & Barry Marder, have chosen to use some real life people, made up several others, salted it all with some basic truths, and basically let the laughs and comedy lead the way in the telling.
Jokes first, facts later. It is the perfect recipe for a breezy and delightful nostalgic trip of a movie, brightly technicolored and candy coated like big comedies of the era such as Mad World, How To Succeed In Business Without Really Trying, A Guide For The Married Man , and stir it all into a lighter than light but funer than fun confection that will no doubt appeal to Seinfeld (who just turned 70) fans and those older audiences who will get all the references and easter eggs from those more innocent times before the 60’s turned dark. “Product movies” as they have come to be called were certainly plentiful in 2023 with BlackBerry, Tetris, The Beanie Bubble, Flamin’ Hot, Air, even the year’s number one film, Barbie.
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