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Tim Cook Claims He Watched ‘Ted Lasso’ Season 3 Entirely on an Apple Vision Pro VR/AR Headset

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Todd Spangler NY Digital Editor Apple CEO Tim Cook, in the parlance of Silicon Valley slang, is apparently eating his company’s own dog food.

According to Cook, in an interview aired on this week’s “CBS Sunday Morning,” he uses the forthcoming Apple Vision Pro augmented-reality headset “on a regular basis” — and said he watched “the entire third season of ‘Ted Lasso’ on the Vision Pro,” referring to the Emmy-winning Apple TV+ series starring Jason Sudekis.

Cook, as he said at last week’s Apple fall launch event, said the Vision Pro remains on track to ship in early 2024. At the same time, Cook acknowledged, the product is “more complex” than the iPhone, and “so it requires innovation in not only the development, but also in the manufacturing.” The Financial Times this summer reported that Apple cut production targets on the Vision Pro from an initial 1 million units to less than 400,000 because of supplier constraints.

Apple has described the Vision Pro, to be priced at a whopping $3,500 apiece, as a “spatial computing” platform, and Cook has compared the product’s coming introduction to the way iPhone introduced smartphones to millions of people.

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