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Lionel Messi Gets Animated With Sony Kids; Arabic-Language Asharq Discovery Launches; Camerimage Opener & AlUla Film Program Winners – Global Briefs

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Lionel Messi Gets Animated With Sony Argentinian soccer star Lionel Messi has inspired an animated series from Sony Music Entertainment and Sony Picture Television – Kids.

Messi and the Giants, which also counts Leo Messi Management as a co-creator, will launch at Mipcom next week. The series depicts a 12-year-old Messi as he confronts various obstacles while traveling a video game on a quest to get home. “Football is the only sport around the world that can inspire excitement and connection in the same way that storytelling does,” said Joe D’Ambrosia, EVP & General Manager, Sony Pictures Television – Kids.

Story editor and writer Guy Toubes (Odd Squad) is attached to the project, while Canary Islands-based Atlantis Animation serves as the lead creative studio driving graphic development and art treatment. SRMG and Warner Bros.

Discovery Launch Asharq Discovery Riyadh-registered, pan-MENA integrated media group SRMG and Warner Bros. Discovery have partnered to launch Arabic-language infotainment platform Asharq Discovery.

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