TikTok Shop Is So Easy To Use It’s Actually Dangerous

glamour.com:

I’ll spend a few weeks addicted to my FYP, swiping endlessly in a black hole of content, but then, I’ll grow tired of it. Recently, TikTok and I have been very much in the “off” stage.

But just when I was out, they pulled me back in. And it’s all thanks to TikTok Shop.For the uninitiated, is a nascent shopping integration on the TikTok app with a goal of, eventually, making the social media platform a one-stop shop for ecommerce.

The vision is an entire ecosystem in which sellers can hawk their wares to consumers directly, creators can shill sponcon, and consumers can buy things, all without ever leaving the app.

A TikTok spokesperson tells Glamour the new venture was dreamed up to meet customer demand and is aimed at “exploring new ways to enhance the TikTok experience.”“We've seen the positive impact of TikTok Shop, and we're excited to continue experimenting with this new commerce opportunity to support businesses of all sizes and enable our community to discover and engage with products they love,” the spokesperson says.Right now, TikTok Shop is still in the testing phase, with plans to roll it out to everyone sometime later this year. (I am one of the lucky ones; my account was selected to be in beta testing for the feature.) When the Shop first appeared in videos on my feed, my initial reaction was: “Oh wow!” And then, “Oh no.”I’m no online shopping novice—I can swipe up and LTK and link in bio with the best of them—but TikTok Shop’s user experience is so seamless, so user friendly, it’s almost creepy.