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The Young Rolling Stones Return, in All Their Swinging London Splendor, in ‘Rare and Unseen’ Photo Book

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variety.com

Jem Aswad Executive Editor, Music The music world of the 1960s was filled with fashion icons, from the Beatles to the Ronettes, from Jimi Hendrix to the Supremes, from Motown to Haight-Ashbury.

But for some of us, the mid-1960s Rolling Stones were as cool as it gets. The Beatles were in the same lane but, truth be told, the Stones wore it better.

Their look defined Swinging London: the turtlenecks, the suede, the sunglasses, the corduroys, the Cuban heels, the checkered jackets and pants, all hanging perfectly on those skinny, vitamin-deprived postwar-British frames.

Brian Jones’ iconic fringe haircut flew thousands of miles to California, where his and the band’s look quickly alighted on the Byrds, Love and the Jefferson Airplane.

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