‘The Super Mario Bros. Movie’ Sets Box Office Record in Japan
variety.comMark Schilling Japan Correspondent After opening on April 28 in Japan, “The Super Mario Bros. Movie” has hit the JPY10 billion ($71 million) milestone in just 31 days – the quickest ever by a non-Japanese animation in the Japanese market.In the latest three-day period from May 28 to 28, the film earned JPY632 million ($4.5 million), bringing its cumulative box office to JPY10.1 billion ($71.7 million), according to figures supplied by distributor Toho-Towa.
Based on an iconic Japanese game series, “The Super Mario Bros. Movie” currently ranks third all-time at the worldwide box office for animated films, behind “Frozen” and Frozen II.” Toho-Towa has not issued a final earnings forecast for the film.
And the title still has a way to go to catch Japan’s all-time box office leader, the locally-produced “Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen Train.” That earned JPY40.4 billion ($288 million) in 2020.
Virtually absent from Japanese screens at the height of the pandemic and slow to return as the disease waned, Hollywood films grabbed a nearly 30% market share last year and are on the upswing this year, as the success of “Mario” underlines.
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