Tennent's Lager unveils first can redesign in five years with bold new look
dailyrecord.co.ukTennent's Lager has unveiled its first major redesign of its cans in five years.The lager's new design is the first major overhaul of its visual identity since 2018.
Scotland's best-selling beer brand worked with global creative partners Thirst on the bold new look.The new-look cans will roll out across Scotland and beyond over the next few days, and will be seen on the brand’s full packaged range.
It coincides with the launch of Tennent’s wider brand world, featuring limited-edition glassware that include illustrations by Tobias Hall.The redesign builds on Wellpark Brewery’s legendary place in Scottish culture as one of the country's oldest businesses and the founder of Scotland’s original pilsner, which has been brewed on the same site since 1885.The Thirst team aimed to reflect the pride and quality of the brand with the new look while still honouring Tennent's iconic colour palette and legendary red T.Thirst executive Creative Director, Matt Burns commented: "This project is a dream come true.
There’s so much passion for the brand – from our team, from the Tennent’s team, and from everyone in Scotland. We poured all of that into the design."It was essential we put the heart that goes into Tennent’s Lager onto the can.
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