John Hopewell Chief International Correspondent “Telefónica has been leading by innovation,” says Omdia’s María Rua Aguete of Movistar Plus’ parent, one of Europe’s biggest telecoms.
In June, Telefónica launched the Experience Design Lab, a Madrid-based innovation center that includes a gaming room with the latest AR and VR technology and games.
Its LaCabina, a permanent exhibition, allows visitors to experience first hand latest advances in 5G, IoT, big data, cloud, edge, AI and cyber security.
It has signed payment carrier systems with Facebook, Google and Microsoft for sub-scribers in Latin America. Its investment in less traditional format TV dramas aligns with this innovation, Rua Aguete says.
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