‘Suzume’ Success Built on Growing Impact of Japanese Animation: ‘Shinkai’s Movies Have Power to Stimulate Empathy’
variety.comPatrick Frater Asia Bureau Chief A TIFFCOM seminar on Thursday demonstrated both a sense of incredulity that Japanese animation “Suzume” could have enjoyed such wide international success and conveyed the depth of passionate behind-the-scenes strategizing that made it happen.
Since its release in Japan at the end of 2022 and international expansion in spring of 2023, following a Berlin festival competition slot, “Suzume,” a fantasy drama about a girl who helps avert natural disasters, sold more than 47 million tickets worldwide. “And most of those people don’t even speak Japanese,” said the session’s moderator Sudo Tadashi, journalist and professor at the Japan University of Economics.
Sunami Kazuki, MD of producer CoMix Wave Films and the Takeda Akihiro, an executive attached to the president’s office at the film’s worldwide distributor Toho, said that “Suzumi’s” success was not a foregone conclusion.
Its success was years in the making and based on the growing performance of director Makoto Shinkai’s previous movies as well as growing international understanding of the Japanese anime genre.
Read more on variety.com