Movistar Plus Internacional Officially Launches, Headed by Former Sony Exec María Valenzuela
John Hopewell Chief International CorrespondentTelefonica’s Movistar Plus, Spain’s biggest pay-TV/SVOD operator, has launched an in-house overseas sales division, Movistar Plus Internacional, headed up by former Sony and Buendía Estudios exec Maria Valenzuela. Lorena Molloy, an ex-exec at The Mediapro Studio, has joined Movistar Plus Internacional beginning in March as its head of communication and marketing. Valenzuela, who began working with the platform last summer, heading international strategy and business development, reports directly to Domingo Corral, Movistar Plus’ director of original production.Movistar Plus Internacional is making further appointments, raising staff to around 10 employees, Valenzuela said. It will attend all major markets, beginning with Series Mania and MipTV/Canneseries, focusing at least in the short term on sales to Europe, Eastern Europe, U.S.