SXSW audiences boo pro-AI presentation during festival screenings

nme.com:

SXSW have booed a presentation/sizzle reel which focused solely on being pro-artificial intelligence.Conversations about artificial intelligence have been occurring all throughout this year’s South By Southwest festival but many festival goers who are there for the film and TV presentations specifically have not been pleased with the idea.A daily sizzle reel that was shared at the screenings of The Fall Guy and Immaculate at the Paramount Theatre in Austin, Texas on Tuesday (March 12) left the audience booing at the screens over the pro-AI reel that was played before the films.Entire crowd booing the pro A.I.

pre-roll at the “Fall Guy” premiere. #SXSW2024— Siddhant Adlakha (@SiddhantAdlakha) March 12, 2024The incredibly pro-AI sizzle reel today at #SXSW being loudly booed and told to fuck off by roughly a thousand people in the Paramount was heartwarming.

Read the room, people.— Brian Tallerico (@Brian_Tallerico) March 12, 2024Every day at #sxsw, there is a pre-show bumper of clips from the previous day's conference speakers.

Tuesday featured multiple people talking about AI. All were variations of "AI is the future, get used to it." In multiple screenings, those sentiments were roundly booed.— Mark Olsen (@IndieFocus) March 13, 2024OpenAI’s VP of consumer product and head of ChatGPT Peter Deng appeared toward the end of the reel and took time to declare on camera, “I actually think that AI fundamentally makes us more human,” which earned the loudest booing of the reel.Signal Fire’s consumer VC and former TechCrunch editor Josh Constine also appeared in the reel, with a soundbite that said: “SXSW has always been the digital culture makers, and I think if you look out into this room, you can see that AI is a culture.”Deng.