Streamers Have Been Salvation During Pandemic, But Studio Execs Anticipate Movie Theater Revival
Naman Ramachandran Disney’s global distribution president Cathleen Taff has said cinemas will need to “over-deliver” when they reopen, but that the “at-home experience” is not sustainable in the long term.Speaking at a virtual CineEurope panel on Wednesday, the executive revealed she was bracing for “a little scepticism” about the reopening process, and highlighted, “The challenge for us as a production company is that films are going to have to stand out.”“[Audiences] want to dip into it, and so we are going to have to over-deliver on why people are going in the first place,” said Taff.