Sainsbury's apologises after being accused of using racist term
manchestereveningnews.co.ukSainsbury's has issued an apology following backlash over the use of a racially offensive term used to market a pair of trousers.
The company came under fire for advertising TU clothing brand's school trousers with a 'knee grow hem'. The phrase, alleged to be a covert racial slur, was used in two trouser descriptions - "Grey Skinny Reinforced Knee Grow Hem Trousers 2 Pack" and "Reinforced Knee Grow Hem Woven Trousers 2 Pack". READ MORE: Manchester Airport arrest family 'appeal for calm' after two days of protest Various other school trousers by TU had different names, including "Skinny Fit Grow Hem", "Longer Leg Grow Hem" and "Generous Fit Woven Grow Hem".
Posting a snapshot of the trousers on Twitter, one individual tagged Sainsbury's and wrote: "Are you aware that the item name below is freely used by racists to bypass n-word filters?
May I suggest renaming the item. Also maybe a few Black faces in the decision-making process, to avoid this in the future." The tweet garnered around 230,000 views.
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