‘Rye Lane’ Star David Jonsson Penning Debut Drama Series ‘Hype’
deadline.comEXCLUSIVE: Industry and Rye Lane star David Jonsson is writing his first television drama series. Deadline can reveal that Jonsson is working with Baby Reindeer producer Clerkenwell Films on Hype (working title), a comedy-drama series about four friends in East London who attempt to enter the world of fashion retail.
Plot details are under wraps but we hear the project will explore Black culture’s influence on British fashion through the lives of the friends, who embody a a culture of hustle.
Jonsson is set to write, executive produce and star in the series. He has been working with senior execs at Somewhere Boy and The End of the F***ing World producer Clerkenwell to shape the scripts.
Petra Fried and Rachelle Constant are executive producers for the BBC Studios-owned indie. “It’s important to me to put a lens on interesting stories, stories that represent where I’m from and what I seem,” told Jonsson Deadline in a statement. “As an actor, it’s usually your job to jump into other people’s visions, so it’s cool to be creating my own.” Fried, Joint Managing Director of Clerkenwell, said the scripts were “funny and emotional,” adding that they were “unbelievably good.” Clerkenwell will take the project to market shortly.
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