‘RRR’ Distributor Calls Out Twitter for Not Approving Telugu as a Language for Ads: ‘So You’ve Blocked Us?’
thewrap.com“RRR” in the United States, called out Twitter on Thursday for blocking its FYC ads for the film and its Oscar-nominated song “Naatu Naatu” because Telugu isn’t an approved language for marketing on the social-media platform.
In a tweet that tagged Twitter CEO Elon Musk and Twitter’s support account, Variance claims that it is unable to post a video encouraging Academy voters to pick “RRR” for the Best Original Song Oscar, a category in which the film became the first Indian production to earn a nomination with its song “Naatu Naatu.” “Telugu, spoken by over 81 million people, isn’t an ‘approved language’ for ads, so you’ve blocked us from advertising entirely for trying to promote a subtitled clip?” Variance tweeted.
Hey @TwitterSupport @elonmusk- we'd like to advertise our Academy Award nominated film RRRBut Telugu, spoken by over 81 million people, isn't an "approved language" for ads, so you've blocked us from advertising entirely for trying to promote a subtitled clip?Is that correct?Directed by S.S.
Rajamouli, “RRR” has gained a cult following in the U.S. and has served as a gateway for non-Indian moviegoers to Tollywood, the South Indian movie industry that produces films in Telugu and has passed the Hindi-based Bollywood in terms of box office gross in India over the past two years.
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