Starting today, Paramount+ is the new streaming home of Showtime, the latest in a string of moves at major media companies looking to integrate their offerings to boost engagement and reduce churn.
The launch adds Showtime’s edgier programming to the Paramount+ library for $11.99 a month. Paramount+ lives on without Showtime in a $5.99 Essential Plan. “By adopting the boundary-pushing programming of Showtime onto our platform, Paramount+ has fortified itself as the ultimate total household destination in streaming,” said Tom Ryan, President & CEO, Paramount Streaming. “Together, these powerhouse brands will showcase the breadth and depth of our content offering from across Paramount.
At this price point, we’ll put the value of the Paramount+ with Showtime plan up against any other.” The moves comes just over a month after Warner Bros.
Discovery added Discovery+ streaming content to HBO Max and changed its name to just Max. Discovery+ remains a standalone service. “From Your Honor to Yellowjackets, Showtime is synonymous with provocative and sophisticated series which, when combined with Paramount+ and the mass appeal of our blockbuster movies and originals, makes for an unapparelled array of content choices for the entire household,” said Chris McCarthy, President & CEO, Showtime/MTV Entertainment Studios & Paramount Media Networks.
Read more on deadline.com
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