began its crackdown than in any other four-day period since streaming analytics company Antenna counted since it started tracking the data in 2019.
Average daily sign-ups to Netflix reached 73,000 during that period, Antenna said, a 102% increase from the prior 60-day average.
Based on the most current data available, Netflix saw nearly 100,000 daily sign-ups on both May 26 and May 27, the tracking service said.“These exceed the spikes in sign-ups Antenna observed during the initial U.S.
Covid-19 lockdowns in March and April 2020,” it said. Netflix began filtering out subscribers who allow friends and family members in other households to use their accounts on May 23, after sending out warnings to customers in more than 100 countries around the world that it would begin policing the practice.Notably, cancellations also increased during those days, but sign-ups outpaced the departures.
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